Under Armour Performance Center Identity Branding
Identity + Branding, Creative Direction, Art Direction, Web Design
Under Armour Performance Center is Baltimore’s premier fitness club with 3 locations housing word-class personal trainers, heart-pumping group classes and cutting edge equipment.
User experience was a top priority on the overall site content and brand identity through an overhauled visual look as well as brand voice. Offering descriptions speak directly to our audience through understanding, value driven and attention grabbing content.