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Premier Lacrosse League Website Redesign
Visual Branding, Art Direction, Web + UX Design
The Premier Lacrosse League is a professional sports league trailblazing a future of sport that is player-led and fan-focused. The goal of this website redesign was to increase access to PLL analysis and engagement on content as well as personalization on a fan by fan basis to optimize their experience through core actions: follow a team, player or category, increase in content pieces, and fan participation.
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