Premier Lacrosse League 2021 Branding
Visual Branding, Art Direction, Digital and Media Design
The Premier Lacrosse League is a professional sports league trailblazing a future of sport that is player-led and fan-focused. Heading in to the third season, we focused on creating a visual identity to reinforce brand recognition across media for our current and future audience for instant recognition. This included an overhaul for social, ticketing, web and tune-in marketing.